Seller’s Guide

Sarah Parsons Photo
Sarah Parsons Photo

 

THE SELLING PROCESS

The process begins with a timeline spreadsheet and calendar of events that I put together after our initial conversation, all based on your goals. This highlights the expected daily schedule for the entirety of the selling process. The countdown starts with the mutually agreed upon renovations (if needed) to get your house ready for the active market.
Once all the work is completed, I will coordinate with the house cleaning professionals and the window washers to apply the finishing touches. I will then oversea the staging process and ensure that everything is perfect for the next phase. Marketing preparation; I will hire the professional photographer who will be contracted to showcase your house in its best light. This will include still photos, virtual tour and video.
Your house will be strategically put in front of the most qualified potential buyers in all the places they are searching: social media, real estate websites, Realtors© and in their inbox. I will schedule open houses on weekdays (if permitted) and weekends, in order to create an appropriate amount of interest in your house to achieve our goal of getting you the highest possible sales price!
From start to finish, the prepping process generally takes me about two weeks, which means that your house will be ready to hit the active market in only fourteen days (barring any holdups with the home repair vendors). My escrow coordinator facilitates the paperwork by getting everything signed and initialed very quickly via DocuSign. I will always review all contract with you and answer all of your questions along the way. I understand that many sellers only sell one or two properties in their entire life time whereas I do this full time. I know the real estate contracts inside and out and I pride myself on offering you, the seller, the most secure sale possible.


MY GUARANTEE TO YOU

Time is of the essence when I commit to selling your property! When you decide you are ready to sell with me, I move forward at full speed!


There are the three guarantees that I make to every single one of my sellers:

  • I will never represent a buyer on a house that I have listed for sale; I personally consider this to be unethical and a conflict of interest for my client. (The buyer will always want to pay less, this is a conflict because you, the seller, deserve the most money for the sale of your house!). 
  • I will stay in constant communication with you, the seller, throughout the entire selling process.
  • I will personally handle every aspect of getting your house SOLD! Sub Heading

 

WHAT SETS ME APART?

  • I have a wide range of construction and interior design expertise in my background. This knowledge helps me get your house ready to sell quickly and at the highest possible price. I have many connections with vendors in the area, and I can save you, the seller, thousands of dollars when prepping the house for sale.
  • Due to being a 5th generation Bay Area native, I have a unique insight into the local housing market. This innate knowledge is combined with 30+ years of real estate, investment, home improvement, and new construction knowledge.
  • I have sold more than 575 houses in my 30+ year career. I have built three houses from the ground up, and I have remodeled another 12+ houses.
  • I am known in the business to be a tough, yet fair, negotiator with proven results.
  • I put your goals and timeframes first!


ARE YOU READY TO WORK WITH ME?

I can make selling your house easy and painless. Let me provide the professional service that you deserve. You should not have to carry the burden of prepping and selling your house alone.


I look forward to helping you towards your goals of a successful sale!

 

Call me or fill in the form below for a free no obligation Market Evaluation and to see how I can help you sell for the highest possible price in today’s market (650) 898-4863.


Click here to learn more about my real estate journey, and you can click here to see what my clients have to say about my service. 

Sarah Parsons Photo

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